22 November 2024
Negotiating payment terms with customers can sometimes be a difficult equation to solve without compromising your financial situation or the concluded deal. A strong analysis of your client's situation, along with the relevant coverage mechanisms can help you find the sweet spot.

Summary

  • Assess Financial Stability: Analyze your cash flow and evaluate the client's creditworthiness to ensure your business can accommodate deferred payments, especially in dynamic markets like the UAE and KSA.
  • Customize Payment Terms: Negotiate terms like discounts for early payments or partial upfront payments to encourage timely settlements while aligning with your business needs.
  • Foster Long-Term Relationships: Balance financial strategies with trust-building to maintain client loyalty and mitigate payment risks, ensuring stability in your cash flow.

Granting your client a trade credit means agreeing to defer a flow of cash into your treasury, even though the invoice late payment has been signed and the turnover recorded. In the Gulf Cooperation Council (GCC), especially in The UAE and KSA, it is crucial to ensure that your cash flow position allows you to do so, considering the unique economic and regulatory environments.

This is why a thorough analysis of your working capital is essential before negotiating credit terms. The accumulation of trade receivables, such as unpaid invoices, could reduce your free cash flow and hinder your current operations and investments. For instance, in the UAE and KSA, delays in payment from clients due to various market conditions or regulatory changes can significantly impact your liquidity.

It is also useful to check if your company has sufficient solid financial reserves in case of complications with a bad payer. Given the potential volatility in markets like the UAE and KSA, having robust financial reserves can safeguard your business against default of payment and unexpected financial strains.

Similarly, it is advisable to study your client's financial situation – for example, by conducting customer credit checks – before negotiating invoice payment terms, to assess their ability to pay on time. In the UAE and KSA, understanding your client’s financial health is crucial given the diverse business landscapes and regulatory environments.

The company's financial statements can be used to estimate their solvency in the short and medium term. Specifically, you should examine their operating cash flow – the cash generated by current operations – and their debt-to-income ratio, compared to industry benchmarks. This assessment helps gauge their financial stability and their capacity to meet payment obligations.

You can also request a credit report that outlines your client's payment history with other companies. The credit score, typically ranging from 1 to 100 with 75 considered excellent, provides insight into their likelihood of paying on time and their overall financial stability. Several banks and companies in the UAE and KSA offer services to produce such credit reports or credit scores.

Beyond financial aspects, it is useful to gather information about your client's reputation, their bank’s reputation, their business practices, and the background of the company's top managers before setting payment terms. Establishing a commercial credit relationship in the UAE and KSA is also built on trust, and understanding these broader factors can enhance business relationships and effectively mitigate risks.

Other more objective and non-financial elements can be taken into account to evaluate your client’s creditworthiness and negotiate appropriate payment terms:

  • The client's size: a small client is often more risky and costly to manage in relation to the volume of business it represents and its financial resources.
  • The lifespan of the goods: if the product supplied is perishable or has a short shelf-life, its collateral value – which can ultimately serve as a guarantee in the event of non-payment – will decrease rapidly. In which case, short payment terms are preferable.

“Terms of sale” are the fundamental and most crucial payment terms of your contract: cost, volume, delivery, payment method, and date. They must be explicitly clear.

In your contract, trade credit manifests as a “line of credit,” detailing how payment is scheduled over time. This differs from “payment in advance” (PIA), where payment occurs before delivery, and from “cash on delivery” (COD), which requires immediate payment upon delivery.

With a line of credit, clients in the UAE and KSA may negotiate a discount for early invoice payment or a rebate for timely payments. This mechanism can be highly beneficial as it incentivizes prompt payment and fosters long-term loyalty.

 

Example. A client is granted a trade credit with terms of “5/10 net 30”: if payment is made within 10 days, the client is offered a 5% discount. If not, the full amount is due within 30 days.

You can also negotiate a partial upfront payment or a deposit as a counterpart to longer payment terms.

There are several levers you can activate to ensure timely payment:

  • Always make sure you invoice as soon as possible and ask your client to acknowledge receipt. Make a note of the invoice details and follow-up with your client as the due date for payment schedule approaches, rather than waiting until it’s overdue, particularly with invoices for large amounts. If they miss the payment deadline, keep up the dialogue and ensure they understand that you won’t accept default of payment.
  • Chase late payment quickly and firmly. You can for example establish an automated reminder process to remind clients of their payment obligation.
  • Should the client fail to meet payment deadlines, you may require the payment of penalties and interests on outstanding debt. However, if the client's financial situation has already deteriorated, the penalties will be just as difficult to recover.
  • As a last resort, the client's assets may serve as a backstop guarantee. This guarantee can only be obtained at the end of often long and costly legal proceedings.

The last two compensations are often difficult to obtain in case of a customer insolvency. This is why the subscription of a  trade credit insurance policy allows you to efficiently cover your trade credit risk.

Behind the technical and financial aspects of negotiating payment terms lies a more comprehensive business strategy. You must consider what kind of long-term relationship you want to build with your customer.

A loyal and regular client deserves recognition: these accounts form the foundation that sustains your business, ensuring recurring orders and the stability of your operational cash flow.

Similarly, in the event of outstanding invoices, maintaining a good customer relationship and resolving any tensions promptly can prevent delayed payments from becoming non-payments.

In conclusion, there is no magic formula for negotiating the perfect payment terms. However, a thorough understanding of your financial situation and that of your client, along with a clear business strategy, can establish a solid foundation for negotiations. Combined with effective trade credit insurance, you can effectively manage your company's financial situation and long-term client portfolio management.

Allianz Trade is the global leader in trade credit insurance and credit management, offering tailored solutions to mitigate the risks associated with bad debt, thereby ensuring the financial stability of businesses. Our products and services help companies with risk management, cash flow management, accounts receivables protection, Surety bonds, business fraud Insurance, debt collection processes and e-commerce credit insurance ensuring the financial resilience for our client’s businesses. Our expertise in risk mitigation and finance positions us as trusted advisors, enabling businesses aspiring for global success to expand into international markets with confidence.

Our business is built on supporting relationships between people and organizations, relationships that extend across frontiers of all kinds - geographical, financial, industrial, and more. We are constantly aware that our work has an impact on the communities we serve and that we have a duty to help and support others. At Allianz Trade, we are strongly committed to fairness for all without discrimination, among our own people and in our many relationships with those outside our business.